CPES2017 Sponsors
Mark Baldwin

Mark Baldwin



Mark co-founded TUKU after a decade successfully innovating the retail digital flyer industry at Conversys; a company he co-founded in 1999. As President and CEO, Mark provides the vision, innovative thinking, and client-focus that positions TUKU as an international leader in contactless, mobile marketing. TUKU delivers the technologies and content management services to execute customized programs that effectively connect brands and consumers, both in-store and post-purchase, via intelligent packaging and displays.

What you can learn about your Customers through Smart Packaging and Interactive Displays

Mobile is the new key in retail. Consumers are using their smartphones more and more in physical stores to make informed purchase decisions and at the exact moments when final purchase decisions are being made. Consumer demands for product information and branded content are increasing dramatically. Brands and retailers need to meet these demands, grab consumers’ attention in-store and engage in these critical digital dialogues.

By engaging consumers on their mobile devices through intelligent packaging and displays, brands are now able to effectively tell product stories, deliver promotions, rapidly execute marketing campaigns, generate brand loyalty…and sell more.

Intelligent packaging are displays are generating data sets that have not been previously available. Data and insights can now be hyper-localized right down the level of a single product in a single store location.

All consumer digital mobile interactions with intelligent packaging and displays are measured and provide invaluable views into what consumers demand and what their triggers are in their path-to-purchase.

Data directly impact strategic decisions across multiple departments within a business organization. Learn how these actionable insights lead to real-time marketing deployments, continuous optimization and the measurement of ROI.



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